How I Built This with Guy Raz artwork

Jun 9, 2025 · 1h 26m, Episode 737

Perfect Snacks: Bill and Leigh Keith

From How I Built This with Guy Raz

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Bill and Leigh Keith had an extraordinary childhood, travelling the country in a school bus with their parents and ten siblings. Along the way, their dad fed them a homemade concoction of peanut butter, honey and supplements rolled into bite-sized snacks. When the family fell on hard times, the older siblings decided to sell their home and bet everything on turning their family recipe into a refrigerated energy bar. The family hand-rolled millions of bars and gave out samples at festivals and grocery stores in Northern California. They eventually got Perfect Bars into Whole F...

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